ASP Expert Haircare

ASP Expert Haircare is a British professional haircare brand specialising in the development of high-performance colour, care and styling products for the global salon industry.

Founded in 1996, ASP partners with professional distributors and salon professionals in over 50 countries worldwide, delivering innovative product solutions supported by education and technical expertise.

With dedicated research and development facilities in Europe and a commitment to responsible innovation through its DNA (Defend Nature Always) ethos, ASP combines professional performance with ethical and sustainable principles.